Toyota is gay

Toyota airs a Gay-Friendly Super Bowl Commercial

Hello, Toyota.

@EricTeske pointed out the Super Bowl ad below, with the following comment:

The combine features a decidedly gay-friendly moment, and we’re not talking about the Lionel Richie (he’s vertical, folks).  About 8 seconds in a man is presented with options for a super-hot near-naked ladies couch, or a super-hot near-naked dudes couch.  And he seems to be more interested in the prospect of resting his butter bumps atop a smattering of hyper-manly beefcakes.

Read enough of my jibberish yet?  Watch the video and enable us know what you think about it in the comments below.

As was just pointed out on facebook, if you saw this commercial and didn’t perceive the gay-friendly sentiment, that’s a nice thing.  Being fit to have a commercial like this without it entity labeled explicitly “pro-gay” means gay is becoming more “normal.”  Just as heteronormativity is subtly reinforced (see: every other Super Bowl ad), it’s progress when an lgbt-friendly communication can be just as subtle.

Or, as Eric continued in the comments below, “Just think, his little smirk in approval of a male-beefcake-couch was s

I’ve always loved the Toyota Corolla, which celebrates 50 years on the earth this year (starting in Japan and then migrating over the ocean to us). It has always proved to be a wise, practical car that gives you a feeling of assurance when even your insurance policies can’t assure you of anything.

This year’s Corolla follows in that same smart, secure tradition, with a new, upgraded interior, LED headlights, rearview camera and a generous number of standard features that make this vehicle like many a man in my life: they just keeping getting improve as they receive older.

I will disclose a bias: the Corolla was my first car after graduating from college with a liberal arts degree.  I needed something clever and economical. With my father’s serve , I bought a simple Corolla Tercel that was colorless on the outside, ocean blue on the inside and looked very practical, like a fleet vehicle. I had the car for almost 20 years until it became terminally ill and I had to give it to National Public Radio. It served me well even as its windows were shot out, its tires were slashed, and thieves took my $600 stereo system with high-fidelity cassette tape player. Twice.

Perhaps now more than ever, a sure

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At Toyota, there’s a welcoming space for everyone. For the lesbian, gay, bisexual, transgender and queer (LGBTQ+) community, that territory includes Spectrum, a business partnering group (BPG) where they can embrace their identity, share thoughts on relevant issues and explore support.

In celebration of Pride Month, we’re highlighting three Spectrum members to get their perspectives on what pride means to them, why they joined the BPG, and what it means to work for a company that stands by its commitment to diversity and inclusion.

Family Ties 

For ​​Jose Melendez, body weld team public figure at Toyota Mississippi, joining Spectrum was a way to display respect and honor his daughter.

“A friend at work told me about Spectrum and I knew I wanted to be a part of it,” he says. “My daughter, Katherine, is a member of the LGBTQ+ people, and I join every event held by Spectrum to demonstrate my support for her and her community.”

Fostering an inclusive environment where everyone is seen as valuable and given the opportunity for growth is what makes Melendez proud to work at Toyota.

“No matter who you are, there’s a place for you here,” he says. “I acquire always felt included. If yo


The ultimate gay guy wagon is not one particular model but a type: any grossly oversized 60s’ convertible. Pure camp, pure gay. (Dodge Dartres excluded, Tom.)

Alex



My friend Ed, who by his own admission is a flaming queen, bought a little TR-5. He loved that vehicle above all other possessions. He would forego rent to make a vehicle payment. He looked absolutely perfect driving it–tall, slight , blonde, and pretty. His hair blew back perfectly when he drove it [and] he was the best [. . .advertisement for] why one should own a convertible. Existence a Triumph, though, it was often out of commission and the repairs set him back financially and often. He named his baby "Maxine the Slut," and kept it until she finally blew beyond repair a rare years later.

Margaret



Our gay favorite?

The Lincoln Navigator–because we enjoy the feel of the leather!

-Bradley



The Toyota Prius is a gay ride. It is a "tree hugger" car and you know us gays and our activism. It comes in an aqua tint and it's nothing but cute.

Chris



Mustang Convertible! Purrrrfect for the lesbian chick. You've got the muscle and the glamour. Envision the heads I rotate, cruisin' with t